The inaugural ChinaJoy Web3 Conference is set to take place on July 29 at the Shanghai Kerry Hotel in Pudong, marking a major milestone in the convergence of digital entertainment and next-generation internet technologies. Co-organized by Hanwei Xinheng, NEXO Tech, and D11 Labs, and guided by the China Audio-Video and Digital Publishing Association, this high-profile event will bring together global thought leaders, technologists, investors, and policymakers to explore the transformative potential of Web3, blockchain, and the metaverse in shaping the future of the digital economy.
👉 Discover how Web3 is redefining digital ownership and user empowerment today.
A Strategic Move Aligned with Shanghai’s Digital Vision
The timing of the conference aligns closely with Shanghai’s ambitious push into emerging digital industries. On June 15, the Shanghai municipal government released its Three-Year Action Plan for High-Quality Development of the Manufacturing Industry (2023–2025), which explicitly calls for accelerated development in new economic frontiers—including blockchain, Web3.0, and the metaverse.
The plan emphasizes building industrial metaverse platforms in sectors like civil aviation and consumer goods, positioning Shanghai as a global hub for digital innovation. The ChinaJoy Web3 Conference serves as a direct response to this strategic directive, aiming to bridge policy vision with real-world technological advancement.
By integrating Web3 into one of Asia’s largest digital entertainment expos, organizers are signaling a bold step toward mainstream adoption. The event underscores how digital economies are evolving beyond traditional models, embracing decentralization, tokenization, and user-centric ecosystems.
Theme: "Creating Change in a New Era of Digital Economy"
Under the theme “Creating Change in a New Era of Digital Economy,” the conference will serve as a platform for deep-dive discussions on the technological, economic, and cultural shifts driven by Web3 innovations. Attendees can expect forward-looking insights into:
- The evolution of decentralized infrastructure
- Real-world applications of blockchain in finance, gaming, and content creation
- Regulatory considerations and compliance frameworks
- Investment trends in Web3 startups
- Interoperability between Web2 and Web3 systems
This focus reflects growing industry demand for practical solutions that move beyond theoretical discourse and deliver tangible value across sectors.
Featured Speakers and Industry Leaders
The conference will feature an elite lineup of speakers from academia, technology, finance, and policy-making backgrounds. Confirmed participants include:
- Zhu Jiaming, renowned economist and early advocate of digital economics in China
- Han Zhihai, Director & VP of Shunwang Technology and Secretary-General of the ChinaJoy Organizing Committee
- James Ho, Managing Partner at Animoca Ventures, a leading investor in open metaverse projects
- Kong Jianping, Founder of Nano Labs and Board Member of Hong Kong Cyberport
- Garrison Yang, VP of Growth & Strategy at Ava Labs, known for its Avalanche blockchain platform
- Yu Jianning, Founder and President of Uweb (China Metaverse Academy)
- Zhao Binghao, Dean of the FinTech Legal Research Institute at China University of Political Science and Law
These experts will offer diverse perspectives on how Web3 technologies can empower creators, enhance data sovereignty, and redefine digital ownership models.
Global Strategic Partners Driving Innovation
The conference has secured key global partners who are actively shaping the Web3 landscape:
- Amazon Web Services (AWS): As a foundational enabler of Web3 development, AWS provides scalable cloud infrastructure and specialized tooling for blockchain projects worldwide. Its involvement highlights the importance of robust backend support for decentralized applications.
- double jump.tokyo: A pioneering Japanese studio specializing in blockchain games and metaverse experiences for major IP holders. With SEGA Sammy as a shareholder and strategic partner, the company exemplifies how legacy entertainment brands are embracing decentralized gaming models.
- Ava Labs: Known for developing the Avalanche blockchain, Ava Labs launched Avalanche Arcad3 in June 2023—a dedicated initiative to help Web2 game studios transition into Web3. This program addresses critical pain points such as wallet integration, NFT monetization, and community governance.
👉 Explore how blockchain gaming is transforming player engagement and revenue models.
Key Discussion Tracks: From Infrastructure to Application
The full-day summit will revolve around four core themes:
1. Building Web3’s Foundational Infrastructure
Experts will examine the scalability, security, and interoperability challenges facing decentralized networks. Topics include consensus mechanisms, layer-2 solutions, cross-chain protocols, and decentralized identity (DID).
2. Empowering the Digital Economy with Web3 Technologies
This session explores how smart contracts, token economies, and decentralized autonomous organizations (DAOs) are reshaping business models across finance, media, and supply chains.
3. Convergence of Web3 and the Gaming Industry
With gaming acting as a primary gateway to Web3 adoption, panelists will discuss play-to-earn mechanics, asset ownership, cross-game interoperability, and regulatory compliance in virtual economies.
4. The State and Future of the Metaverse
From immersive VR experiences to enterprise-grade digital twins, this track assesses current deployments and long-term viability of metaverse platforms across education, retail, and urban planning.
Each session aims to connect technical innovation with market needs, fostering collaboration between developers, entrepreneurs, and regulators.
FAQ: Your Questions Answered
Q: What is the significance of hosting a Web3 conference alongside ChinaJoy?
A: ChinaJoy attracts millions of visitors annually from the gaming,电竞, and digital entertainment sectors. Integrating Web3 into this ecosystem accelerates adoption by connecting cutting-edge technology with massive user bases and established industry players.
Q: Is this event focused only on blockchain gaming?
A: While gaming is a central theme due to its role as a primary use case for Web3, the conference covers broader applications—including finance (DeFi), content creation (NFTs), identity management, and enterprise solutions.
Q: Who should attend the ChinaJoy Web3 Conference?
A: Ideal attendees include blockchain developers, game designers, investors, policymakers, legal advisors, marketers, and anyone interested in the intersection of technology and digital economy transformation.
Q: How does Shanghai’s government support for Web3 impact this event?
A: Official backing through initiatives like the 2023–2025 Action Plan creates a favorable environment for innovation. It encourages public-private collaboration and positions Shanghai as a testbed for scalable Web3 deployments.
Q: Are international participants welcome?
A: Yes—while rooted in the Chinese market, the conference emphasizes global participation, featuring international speakers, partnerships, and multilingual sessions to foster cross-border dialogue.
Q: Will there be opportunities for networking or startup pitches?
A: Yes—beyond keynote speeches and panels, the event includes dedicated networking zones and pitch sessions for emerging Web3 ventures seeking visibility and investment.
👉 Learn how decentralized ecosystems are creating new opportunities for creators and investors alike.
Final Thoughts: Shaping the Next Digital Frontier
The first ChinaJoy Web3 Conference represents more than just a side event—it's a statement of intent. As governments, corporations, and innovators increasingly recognize the strategic importance of decentralized technologies, events like this play a crucial role in accelerating understanding, collaboration, and adoption.
By bringing together visionaries from economics, technology, law, and entertainment, the conference fosters a holistic view of what Web3 can become: not just a technical upgrade to the internet, but a fundamental reimagining of how value is created, shared, and governed in the digital age.
With Shanghai positioning itself at the forefront of digital innovation, and ChinaJoy opening its doors to Web3 pioneers, 2025 could mark the beginning of a new chapter—one where decentralized economies become integral to everyday life.