3 Must-Know Facts About Coinbase Before Buying the Stock

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Coinbase (NASDAQ: COIN) has been one of the most talked-about stocks in recent years—known for its wild price swings and deep ties to the volatile cryptocurrency market. Since its April 2021 initial public offering, the stock plummeted 89% by the end of 2022. However, in a dramatic reversal, it has surged over 800% from that low (as of November 12). With shares nearing all-time highs, many investors are wondering: Is now the right time to buy?

Before jumping in, it’s crucial to understand the real story behind Coinbase’s business, its exposure to crypto trends, and what its current valuation implies. Here are three essential facts every potential investor should know.


Coinbase Is Transitioning to a More Sustainable Business Model

When Coinbase launched over a decade ago, its primary mission was simple: make it easy for people to buy and sell Bitcoin. Today, while its exchange platform remains central, the company is actively working to reduce its reliance on transaction-based revenue.

In the third quarter of 2024, Coinbase generated $572.5 million from transaction fees—revenue derived from trades made by retail and institutional users. While still significant, this figure has declined for two consecutive quarters, reflecting lower trading volumes during market lulls.

The strategic shift lies in growing subscription and service-based revenue. This includes income from stablecoin operations (like USDC), staking rewards, blockchain protocol incentives, and developer tools. These revenue streams are more predictable and recurring—exactly what investors value in a scalable tech company.

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By diversifying beyond trading fees, Coinbase aims to build a business that can weather crypto’s infamous boom-and-bust cycles. A more balanced revenue model could lead to steadier earnings, improved investor confidence, and long-term resilience—even if Bitcoin prices stagnate.


Investing in Coinbase Is Effectively Betting on Crypto’s Future

Make no mistake: Coinbase is not just a fintech company—it’s a direct proxy for the entire cryptocurrency ecosystem. Its success is inextricably linked to broader adoption of digital assets, regulatory clarity, and sustained market growth.

Beyond its core exchange operations, Coinbase actively invests in early-stage blockchain ventures and digital assets. As of September 30, the company held $700 million in private investments—many of which are likely crypto startups or token projects. This further deepens its exposure to the industry’s trajectory.

If cryptocurrencies become mainstream—used for payments, decentralized finance (DeFi), or even government-backed digital currencies—Coinbase stands to benefit significantly. Its brand recognition, regulatory compliance efforts, and product suite position it as a potential leader in institutional and retail crypto adoption.

But the reverse is also true. If crypto fails to gain widespread acceptance, faces harsh regulation, or loses investor interest, Coinbase’s growth prospects could stall.

This makes investing in COIN less about analyzing traditional financial metrics and more about your conviction in the future of blockchain technology. Are you confident that digital assets will play a major role in global finance over the next decade? If not, this stock may not be for you.


Coinbase’s Valuation Reflects Extreme Optimism

As of mid-November, Coinbase boasts an $80 billion market capitalization—a staggering rebound from its 2022 lows. The stock has climbed 74% since the start of November alone, fueled by rising crypto prices and speculation about a more crypto-friendly U.S. administration under a potential second Trump term.

Currently, Coinbase trades at a price-to-earnings (P/E) ratio of 56.3, more than double what it was just months ago. For context, the S&P 500 averages around 25x earnings. This premium valuation signals that investors aren’t just pricing in growth—they’re expecting explosive growth.

But here’s the challenge: Coinbase’s earnings are highly cyclical. When crypto markets rally, trading volumes spike, and profits soar. When the market cools, revenue contracts sharply. This makes traditional valuation methods—like P/E ratios—less reliable.

Consider this: in 2021, Coinbase reported record profits during a bull run. By 2022, those profits evaporated as Bitcoin crashed. This volatility makes long-term forecasting difficult and increases risk for new investors.

In short, today’s stock price assumes that:

If any of these assumptions fail, the stock could correct sharply.

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Frequently Asked Questions (FAQ)

Q: Is Coinbase a good long-term investment?
A: It depends on your outlook for cryptocurrency. If you believe digital assets will become widely adopted and regulated fairly, Coinbase is well-positioned as a major U.S.-based exchange. However, due to its earnings volatility, it’s best suited for investors with a high risk tolerance.

Q: How does Coinbase make money besides trading fees?
A: The company earns revenue from subscriptions (like staking services), stablecoin issuance (USDC), blockchain rewards, and interest from crypto lending products. These streams are growing and help diversify income beyond trading activity.

Q: What impact does regulation have on Coinbase?
A: Regulation is critical. Unlike some offshore exchanges, Coinbase prioritizes compliance, which gives it an edge in regulated markets. Favorable laws could accelerate product launches; strict rules could limit innovation or increase costs.

Q: Can Coinbase survive a prolonged crypto bear market?
A: Yes—its strong cash reserves and diversified revenue efforts improve resilience. However, profits will likely shrink during downturns until usage rebounds.

Q: How does Coinbase compare to other crypto stocks?
A: Among publicly traded crypto companies, Coinbase is one of the most transparent and compliant. Its direct exposure to U.S. markets makes it a preferred choice for institutional investors wary of riskier alternatives.


Final Thoughts: Proceed With Eyes Wide Open

Coinbase remains one of the most influential players in the digital asset space. Its transition toward recurring revenue, strategic investments, and regulatory-first approach set it apart from many competitors.

However, investing in COIN isn’t like buying shares in a traditional financial firm. It’s a high-conviction bet on the future of blockchain and cryptocurrency adoption. The current valuation reflects immense optimism—possibly too much.

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Before buying, ask yourself:

If you can answer “yes” to these questions—and understand the risks—you may find Coinbase worth considering. But remember: in today’s market, it’s already priced for perfection.


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