The integration of Bitcoin (BTC) into corporate treasuries has reached a pivotal milestone, with enterprise holdings approaching $85 billion as of the end of May 2025. According to a recent report by Binance Research, a total of 116 publicly listed companies now hold approximately 809,100 BTC, marking a dramatic increase from the 312,200 BTC held just one year ago. This surge reflects a fundamental shift in how businesses view digital assets—not as speculative instruments, but as long-term strategic reserves.
A Surge Fueled by Market Dynamics and Regulatory Clarity
The rapid growth in corporate Bitcoin adoption is being driven by a powerful combination of rising BTC prices and evolving regulatory landscapes. Notably, former U.S. President Donald Trump’s pro-crypto stance during his 2024 presidential campaign played a significant role in reshaping investor sentiment. Trump pledged to position the United States as the global leader in cryptocurrency innovation, even vowing to establish “the crypto capital of the planet.”
👉 Discover how global policy shifts are accelerating institutional crypto adoption.
Since re-entering office, his administration has taken concrete steps toward legitimizing digital assets, including the creation of a strategic national Bitcoin reserve and the dismissal of multiple Securities and Exchange Commission (SEC) lawsuits against key crypto firms. These developments have significantly reduced regulatory uncertainty, encouraging more enterprises to consider BTC as a viable treasury asset.
Binance’s analysis highlights a notable uptick in Bitcoin accumulation following Trump’s election victory in November 2024. However, it wasn’t just political momentum that fueled this trend—structural changes in financial accounting standards have also removed longstanding barriers.
New Accounting Rules Remove Key Obstacle
One of the most impactful developments came from the Financial Accounting Standards Board (FASB), which introduced updated fair-value accounting guidelines earlier in 2025. Under the new rules, companies can now recognize gains on their Bitcoin holdings directly on their balance sheets. Previously, strict accounting practices treated digital assets as indefinite-lived intangible assets, requiring impairments that could not be reversed—even if the market value later recovered.
This change has made BTC far more attractive for CFOs and auditors alike. By allowing firms to report unrealized gains, the FASB rules align digital asset accounting more closely with traditional investment vehicles like stocks and bonds. As a result, more public companies are now comfortable allocating capital to Bitcoin without fear of distorting their financial statements.
Dominance of Early Movers, but New Players Are Emerging
While early adopters like MicroStrategy continue to dominate—holding over 70% of all corporate BTC—new entrants are beginning to diversify the landscape. Notably, American video game retailer GameStop (GME) has recently announced its entry into Bitcoin accumulation, signaling growing interest from mainstream consumer brands.
Similarly, Paris Saint-Germain (PSG), the French football giant, has also begun adding BTC to its treasury, reflecting broader adoption across industries beyond tech and finance. These moves suggest that Bitcoin is no longer confined to niche players but is gaining traction among globally recognized brands seeking portfolio resilience.
👉 See how leading companies are redefining treasury management with digital assets.
Diversification Beyond Bitcoin: Altcoin Experiments Begin
While Bitcoin remains the primary focus, some enterprises are cautiously exploring other cryptocurrencies. For instance:
- SharpLink holds $425 million worth of Ethereum (ETH)
- DeFi Development and Classover have positioned themselves around Solana (SOL)
- Chinese tech firm Webus has filed for a strategic reserve of up to $300 million in XRP
However, Binance emphasizes that altcoin holdings remain relatively small and are often linked to companies attempting to rebrand themselves as blockchain-native or token-forward entities. Unlike Bitcoin’s role as a decentralized store of value, these alternative assets are typically tied to specific ecosystems or utility functions.
This suggests that while experimentation is underway, Bitcoin continues to be viewed as the most credible and institutionally acceptable digital asset for treasury diversification.
The Rise of Tokenized Real-World Assets (RWA)
Beyond native cryptocurrencies, Binance’s report sheds light on another fast-growing trend: tokenized real-world assets (RWA). From real estate to bonds and private equity, traditional financial instruments are being digitized and issued on blockchains.
In just one year, the RWA market has exploded—from $8.6 billion in early 2024 to over **$23 billion by mid-2025, representing growth of more than 260%**. This surge is fueled by increased demand for transparency, fractional ownership, and 24/7 settlement capabilities offered by blockchain infrastructure.
Companies and institutional investors are increasingly viewing RWAs as a bridge between traditional finance (TradFi) and decentralized finance (DeFi), offering yield-generating opportunities backed by tangible assets.
Frequently Asked Questions (FAQ)
Why are companies buying Bitcoin?
Companies are purchasing Bitcoin as a long-term hedge against inflation and currency devaluation. With its fixed supply of 21 million coins, BTC is seen as “digital gold” — a scarce, decentralized asset that can preserve value over time.
Is Bitcoin safe for corporate treasuries?
While volatile in the short term, many executives argue that holding cash or government bonds poses greater long-term risks due to inflation. With improved custody solutions and clearer regulations, Bitcoin is increasingly considered a viable treasury reserve asset.
How does FASB’s new accounting rule help?
The updated FASB standard allows companies to report unrealized gains on Bitcoin holdings on their balance sheets. This removes previous disincentives related to impairment losses and makes BTC more appealing from an accounting perspective.
Are any major non-tech companies investing in crypto?
Yes. GameStop and PSG are prominent examples outside the traditional tech sector. Their participation signals broader acceptance across consumer-facing industries.
What’s the difference between Bitcoin and altcoins in corporate strategy?
Bitcoin is primarily viewed as a store of value, while altcoins like ETH or SOL are often associated with specific platforms or smart contract functionality. Most conservative firms stick with BTC due to its network security and brand recognition.
Could tokenized assets replace traditional investments?
Not entirely—but they’re becoming a complementary layer. Tokenized real estate, bonds, and commodities offer liquidity and accessibility advantages, making them attractive additions to diversified portfolios.
👉 Explore the future of asset tokenization and its impact on global markets.
Conclusion: A New Era of Corporate Treasury Strategy
The fact that enterprise Bitcoin holdings have surged past $85 billion in such a short timeframe underscores a profound transformation in corporate finance. Driven by favorable regulation, improved accounting standards, and macroeconomic uncertainty, businesses are increasingly turning to Bitcoin as a strategic reserve.
While early adopters still lead the charge, new entrants from diverse sectors are accelerating mainstream adoption. At the same time, innovations like tokenized real-world assets are expanding the frontier of what’s possible in digital finance.
As these trends deepen in 2025 and beyond, one thing is clear: Bitcoin is no longer on the fringe—it's becoming part of the financial mainstream.
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