The future of customer loyalty is here — and it’s built on blockchain. With the launch of the TYB Shopify App, millions of consumer brands on Shopify now have access to a powerful, end-to-end Web3 loyalty solution powered by the Avalanche blockchain. This integration marks a pivotal shift in how brands engage with their most passionate fans, turning everyday interactions into meaningful, rewarding experiences.
A New Era of Brand-Fan Engagement
TYB, an all-in-one community management platform, is now available on the Shopify App Store, making it the first white-label, community-powered Web3 loyalty solution accessible to Shopify merchants at scale. This means brands — from emerging startups to established names — can now seamlessly integrate gamified challenges, fan rewards, co-creation opportunities, and digital collectibles directly into their customer experience.
👉 Discover how Web3 loyalty tools are transforming brand engagement today.
By leveraging TYB’s platform, Shopify merchants can reward fans for valuable actions such as sharing content on social media, writing reviews, referring friends, or participating in product development. These actions are no longer just marketing touchpoints — they’re community-building moments that strengthen brand loyalty and drive organic growth.
Real-World Adoption by Leading Consumer Brands
Even before its Shopify debut, TYB had already proven its value with major consumer brands. Companies like JuneShine, Figlia, Body, Loverboy (of Bravo’s Summer House fame), 54 Thrones, and Topicals — Sephora’s fastest-growing skincare brand — have used TYB’s white-label solution to build custom, global fan communities.
These brands didn’t just want another rewards program — they wanted deeper connections. TYB delivered by enabling them to create exclusive digital collectibles, run community-driven campaigns, and foster two-way relationships with their most loyal customers.
Now, with the Shopify integration, that same power is available to any brand using Shopify — without the need for technical expertise or blockchain know-how.
How It Works: Web3 Made Simple
TYB runs on the Avalanche blockchain, chosen for its speed, scalability, and eco-friendly consensus mechanism. This foundation allows brands to issue digital collectibles — think limited-edition tokens, badges, or NFTs — that fans can earn through engagement and later redeem for real-world rewards on the brand’s Shopify store.
For fans, the experience is refreshingly simple:
- Join a brand’s community via email
- Complete fun, gamified challenges
- Earn digital collectibles stored in a unified wallet
- Redeem them for discounts, early access, or exclusive products
No crypto wallets. No complex onboarding. Just seamless participation.
For brands, the backend is equally streamlined:
- Create and distribute digital assets in minutes
- Assign exclusive perks to holders
- Track engagement and reward behavior automatically
- Own their community data — no third-party dependency
This direct ownership is key. Unlike social media platforms where algorithms control reach, TYB gives brands a direct-owned channel to their fans — one that grows more valuable over time.
The Power of Tokengating in Modern Loyalty
Tokengating — restricting access to rewards or experiences based on digital asset ownership — is emerging as the next frontier in customer loyalty. With TYB on Shopify, brands can now offer:
- Early access to product drops for collectible holders
- VIP event invitations
- Co-creation opportunities (e.g., naming a flavor or designing packaging)
- Tiered rewards based on engagement history
This transforms passive customers into active community members — stakeholders in the brand’s journey.
“After building Outdoor Voices, where community was our moat, I wanted to create a tool for brand-builders to automatically reward their customers for taking valuable actions,” said Ty Haney, CEO of TYB. “Avalanche’s blockchain eco-friendly technology enables these community members to own their efforts… and now with Shopify, their rewards.”
Why Avalanche? Speed, Scale, and Sustainability
Avalanche was chosen as the underlying blockchain for good reason. Launched in 2020, it offers:
- Sub-second transaction finality
- High throughput (4,500+ TPS)
- Minimal environmental impact
- Full EVM compatibility
This means brands get fast, reliable, and sustainable infrastructure — critical for consumer-facing applications where user experience is paramount.
“We’re excited that Avalanche can power the first Shopify white-label end-to-end community-powered Web3 loyalty solution available to all brand builders, regardless of their size,” said John Nahas, Vice President of Business Development at Ava Labs. “We look forward to Avalanche, TYB, and Shopify leading the way in the fast-growing field of blockchain-enabled rewards programs.”
Shopify Embraces the Future of Commerce
Shopify’s endorsement signals a major shift in how e-commerce platforms view Web3. By welcoming TYB into its App Store, Shopify is empowering merchants to go beyond transactions — fostering communities that drive long-term loyalty.
“Tokengating is the next frontier of loyalty and buyer engagement,” said Alex Danco, Director of Product at Shopify. “We’re thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere.”
Frequently Asked Questions (FAQ)
Q: Do customers need cryptocurrency to use TYB?
A: No. Fans can join and earn rewards using just an email address. No crypto knowledge or wallet setup is required.
Q: Can small brands benefit from this platform?
A: Absolutely. The TYB Shopify App is designed for brands of all sizes — from solopreneurs to enterprise-level companies.
Q: Are digital collectibles secure and verifiable?
A: Yes. Built on Avalanche, each collectible is a unique, tamper-proof digital asset stored on-chain.
Q: How do brands redeem rewards on Shopify?
A: TYB integrates directly with Shopify stores, allowing fans to redeem their earned collectibles for discounts or exclusive products at checkout.
Q: Is this solution environmentally sustainable?
A: Yes. Avalanche uses an energy-efficient consensus mechanism, making it one of the greenest blockchains for consumer applications.
👉 See how leading brands are using blockchain to build deeper customer relationships.
The Bigger Picture: Community as a Growth Channel
In today’s crowded digital marketplace, customer acquisition costs are rising, and attention spans are shrinking. Brands can no longer rely solely on ads or influencers. The next competitive advantage? Community.
TYB positions community not as a marketing tactic, but as the core growth engine — where loyal fans become advocates, co-creators, and long-term customers.
With over 1000+ dApps now running on Avalanche and millions of Shopify merchants worldwide, this integration opens the door to mass adoption of Web3 loyalty programs.
👉 Unlock the future of customer loyalty with blockchain-powered engagement tools.
As consumer behavior evolves, so must brand strategies. The launch of TYB on Shopify isn’t just a product update — it’s a blueprint for how brands can build deeper, more authentic relationships in the digital age. Powered by Avalanche and accessible to all via Shopify, the era of community-driven commerce has officially begun.
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