The world of Web3 continues to expand its reach into academic and youth communities, and OKX is at the forefront of this movement. As a leading global Web3 technology company and cryptocurrency exchange, OKX has announced its role as the Diamond Sponsor of FTU's Day 2023, hosted by Foreign Trade University (FTU) — one of Vietnam’s most prestigious business schools. This milestone event not only celebrates FTU’s 63rd anniversary but also serves as a platform for engaging students, alumni, and faculty in the evolving landscape of digital assets and blockchain innovation.
Held on October 6, 2023, at FTU’s Ho Chi Minh City campus, FTU's Day 2023 brought together over 7,000 attendees, including current students, alumni, staff, and sponsors. The day-long celebration featured a dynamic lineup of cultural performances, competitions, and interactive booths — with OKX playing a central role in promoting digital literacy and Web3 education.
A Commemorative NFT for the FTU Community
As part of its engagement strategy, OKX launched a special digital collectible titled "I Love FTU’S DAY 2023", minted on the energy-efficient OKT Chain. This NFT was made available for free to FTU students, alumni, faculty, and staff during a limited 30-day window from October 1 to October 31.
👉 Discover how blockchain is transforming campus culture and student engagement.
This initiative exemplifies how blockchain technology can be used beyond finance — fostering community identity, commemorating milestones, and offering tangible digital value to participants. By leveraging NFTs in an educational context, OKX reinforces its mission to make Web3 accessible, inclusive, and meaningful for younger generations.
Bridging Web3 Education and Youth Engagement
FTU's Day 2023 wasn’t just a celebration — it was an opportunity for knowledge exchange. At the OKX booth, located near the main lecture hall, attendees interacted with members of the OKX Local Markets and Web3 teams. Visitors learned about:
- The fundamentals of blockchain technology
- Real-world applications of digital assets
- Career opportunities in the Web3 ecosystem
- How to securely use crypto wallets and decentralized platforms
To encourage participation, attendees who downloaded the OKX App, minted the commemorative NFT, and played interactive mini-games received exclusive OKX-branded merchandise such as t-shirts and caps. These gamified experiences helped demystify complex concepts and made learning about Web3 both fun and rewarding.
Lennix Lai, Global Chief Commercial Officer at OKX, emphasized the importance of this partnership:
"By sponsoring FTU's Day 2023, our goal is to engage with Vietnam's higher education community and foster the development of students and the digital asset ecosystem in Vietnam. We're excited to work with FTU to educate students, alumni and staff through innovative technology, and look forward to an educational and insightful FTU's Day 2023."
Event Highlights: A Day of Celebration and Innovation
The event unfolded with a well-structured schedule designed to blend tradition, talent, and technology:
- 08:00 – 11:00 (GMT+7): Opening ceremony marking the university’s 63rd anniversary
- 11:00 – 13:50: Energetic dancing competition showcasing student talent
- 12:15 – 12:45: Flashmob and cheerleading performance uniting participants in school spirit
- 11:30 – 16:00: Sponsor and student society booths open for exploration — including hands-on Web3 demos at the OKX booth
- 18:00 – 22:00: Singing gala featuring performances by popular local artists
Throughout the day, OKX served as a hub for curiosity-driven learning. Many students approached the booth with questions about how to get started in crypto, what careers exist in blockchain, and how NFTs hold value — all of which were addressed through live demonstrations and conversational learning.
Expanding Educational Partnerships Across APAC
OKX’s involvement with FTU's Day 2023 is part of a broader regional strategy to support blockchain education. Earlier in August 2023, OKX partnered with Neo, a leading open-source blockchain platform, to co-host the 2023 Neo APAC Hackathon across six cities in the Asia-Pacific region — including Ho Chi Minh City.
This hackathon empowered developers to build innovative decentralized applications (dApps), with mentorship and prizes supported by OKX. Such initiatives highlight OKX’s dual focus: advancing technical innovation while nurturing future talent in the Web3 space.
👉 See how student developers are shaping the future of decentralized technology.
Why University Partnerships Matter in Web3
Engaging with universities like FTU allows OKX to:
- Introduce foundational Web3 concepts early in academic journeys
- Inspire career paths in blockchain development, product design, and digital economics
- Promote responsible innovation and financial literacy
- Build trust through transparency and educational outreach
As digital transformation reshapes industries worldwide, equipping students with blockchain fluency becomes essential. Events like FTU's Day 2023 serve as gateways — transforming abstract technologies into relatable experiences.
Frequently Asked Questions (FAQ)
Q: What is the "I Love FTU’S DAY 2023" NFT?
A: It’s a free digital collectible created by OKX to commemorate FTU’s 63rd anniversary. Minted on OKT Chain, it’s available exclusively to FTU students, alumni, faculty, and staff.
Q: How do I mint the NFT?
A: Eligible individuals can mint the NFT via the OKX platform by connecting a wallet and following the minting instructions during the active period (October 1–31).
Q: Is there any cost to participate?
A: No. The NFT minting is completely free, and no transaction fees are charged thanks to OKX covering gas costs on OKT Chain.
Q: Why is OKX involved in university events?
A: OKX supports youth education in blockchain and digital assets to promote innovation, financial literacy, and career development in emerging tech fields.
Q: Can anyone attend FTU's Day events?
A: While primarily for FTU students and alumni, select activities are open to sponsors and invited guests. Check official university channels for access details.
Q: What is OKT Chain?
A: OKT Chain is a high-performance, eco-friendly blockchain developed by OKX to support decentralized applications, NFTs, and cross-chain interoperability.
Building the Future of Digital Literacy
OKX’s sponsorship of FTU's Day 2023 reflects a growing trend: technology companies investing in grassroots education to drive long-term adoption of Web3. By combining celebration with learning, OKX has created a model for meaningful engagement — one that balances brand visibility with genuine community contribution.
👉 Explore real-world use cases of blockchain in education and beyond.
As Vietnam continues to emerge as a tech-forward nation in Southeast Asia, partnerships like this will play a crucial role in shaping a digitally empowered generation. With initiatives ranging from free NFTs to hackathons and campus outreach, OKX is not just supporting events — it’s helping build the foundation for a decentralized future.
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